Tourism Minister Backs GenPI's Digital Tourism Campaign

Tourism Minister Arief Yahya, center, expressed his support and appreciation for Generasi Pesona Indonesia or GenPI, an online community dedicated to promoting Indonesian tourism, during a meeting in Jakarta on Wednesday (22/11). (Photo courtesy of the Tourism Ministry)

By : Jakarta Globe | on 4:31 PM November 23, 2017
Category : Tourism

Jakarta. Tourism Minister Arief Yahya expressed his support and appreciation for Generasi Pesona Indonesia or GenPI, an online community dedicated to promoting Indonesian tourism, during a speech in Jakarta on Wednesday (22/11).

On Nov. 26, GenPI will do something new: launching three offline markets in three cities — Lombok, Palembang, and Padang.

GenPI so far has been focusing more on online activities, mainly providing info on tourist destinations, events and other updates on social media.

"GenPI has to be innovative and also keep in close contact with communities. They have to know what the millennials want if they want to attract young people," Arief said.

GenPI was founded in 2015 as Indonesia's representative in the World Halal Tourism Award (WHTA), with its first chapter being established in Lombok, West Nusa Tenggara.

GenPI Lombok ended up winning 12 out of the 16 awards handed out by WHTA.

According to the minister, GenPI should work with more digital influencers to engage with young people on social media.

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